Australia’s largest mental health and fitness event, The Push-Up Challenge sees hundreds of thousands of Australians each year complete a set number of push-ups that represent the number of lives lost to suicide in Australia in the most recent year of available data. The 2025 Challenge asked participants complete 3,214 push-ups over 23 days.

‘Your push is power’ was born from a feeling of helplessness we all experience when it comes to mental health, both our own and those around us.

Unlike other mental health messaging that speaks to the support available, this campaign focuses on the power that our audience already has. All of the micro moments of doing The Push-Up Challenge - every bead of sweat, red face or shaky arm starts a conversation and ultimately makes a difference.