Gruen is an Australian TV series breaking down all things advertising for the general population. In each episode there are scathing critiques, hilarious hot takes, and ‘The Pitch’ where two parties go head-to-head in selling an impossible product. I was brought on to pitch seven-year marriage contracts with Youngbloods WA.
Now, I love love. Most of us do! The team knew it’d be tricky to challenge emotions held around marriage—the contract’s been around for nearly all human history after all. But that history also gave us an opportunity. A chance to point out that while marriage hasn't changed much, the rest of the world certainly has. Perhaps a seven year marriage contract isn’t radical at all. It’s just a modern update to an outdated tradition.