TIL DEATH, BACK THEN
Gruen is an Australian TV series unpacking all things advertising for the general population. In each episode there are scathing critiques, hilarious hot takes, and ‘The Pitch’ where two parties go head-to-head in selling an impossible product.
I competed on the pitch to promote fictitious marriage contracts that expire after seven years. Now, I love love. Most of us do! The team knew it’d be tricky to challenge emotions held around marriage—the contract’s been around for nearly all human history after all. But that history also gave us an opportunity. A chance to point out that while marriage hasn't changed much, the rest of the world certainly has. Our spot interrupts the world’s oldest and most emotional institution with pure logic; a seven year marriage contract isn’t radical at all. It’s simply a modern update to an outdated tradition.


